Mikefolio
A Life in Art and Design
Mike Simpson has been involved with design since the early 1990s.
Mike’s Creative Roots: Always street savvy and aware of emerging trends and movements in areas like fashion and music, Mike founded a youth-oriented, urban clothing company called “Sick” in 1996. Several trade-marks were established and guerrilla marketing was employed. A grassroots skateboarding website was established and the clothing company was advertised via the website.
Sick “Flag” / Sick “Major League Skateboarding” / Sick “Premium Lager”
Travel and Leisure: Mike enjoys hiking and photography. He has been fortunate enough to travel across Canada twice (a favourite trip was by car, round-trip to Vancouver), and recently venture to Costa Rica and Southern Russia (Spacing magazine published a “streetscape” article on Rostov-on-Don in its Spring 2009 issue – read my first draft called “Among the Cossacks.”). Locally, Mike prefers getting off the beaten path in places like Kensington Market and High Park (Toronto), and further afield, the parks of Ontario including Algonquin Park (Achray, interior camping).
Music: Mikooshka is Mike’s artist name and if you have time for a tune, he recommends Ashanti.