Internet Marketing
Case Study – Toronto Music Retail

Paradise Bound Music is a retailer of records and CDs in Kensington Market, Toronto. We built a website, and accompanied that with a blog and a MySpace page.
Our accomplishment wasn’t just creating some cool graphics—we maximized the potential of Google Search and Directory to increase traffic to the newly established site. We leveraged the power of blogging, social networking and smart external linking to increase the shop’s reach.
Paradise Bound is also found in Google Maps / Business Directory. Locally, BlogTO, a rising star in Toronto media, gave the shop a rave review, complimenting the shop on both service/election and the multi-faceted web presence. Ourfaves and Yelp are two of the social networking style directories that have helped Paradise Bound reach more customers, near and far (see image above left).
Contact
mike | strongandfree .ca
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