The branding and identity work for the Olympics features some stunning illustration. Kudos to the Vancouver Olympic committee!
Today I fired up Google Chrome and saw the Olympic graphic (or “doodle”) Google created for their homepage. (It’s pictured at the end of this article). The image is subtle and appealing. It doesn’t even use the color scheme that the Vancouver Games have been using – relying instead on a range of subtle blues punctuated by a dull orange flame. On the other hand, I’m fed up already with the punishing barrage of TV commercials from CTV, McDonalds, HBC, and the dozens of other companies that have jumped on the back of the Olympics in an effort to increase their brand appeal.
Perhaps you have seen the amazing illustrations that were created for the games by the Vancouver Olympic Committee, led by Leo Obstbaum and Karacters Design Group. I didn’t know much about who created these icons and images until I picked up a couple of magazines recently – Applied Arts, and How Magazine – both of which feature articles on the talented people behind the look of the 2010 Olympic graphics.
Links:
How Magazine article on Olympic Design Process
http://www.howdesign.com/article/winterolympics/
